Making "New" Safe
Spend millions of dollars on new branding and rather than inherently understand that the masses in general are reluctant to accept change but inevitably do, immediately do the safest thing possible- remind people who they used to be.
Pepsi has called themselves "Generation Next" and they fulfill the promise by doing the exact opposite...on a massive scale?
I am a fan of the new logo, and according to a very scientific design strategy, comes from a very profound and progressive place- something that is supposed to be in Pepsi's DNA. But as the second largest initiative since the brand introduction campaign, this "throwback" is a step back in reinforcing what the brand is aspiring to be.
Butter Sleep
My good friend and fellow Blommiteer Charles Hodges created something truly remarkable for our topic of Insomnia this week.
Blommit Icon on Iphone
Fellow Iphone users, who happen to enjoy perusing the gonzo culture site Blommit. Now when you add the site to your homescreen- the Blommit Icon will serve as the placeholder instead of that mess of a screenshot all those other websites offer.
I designed this icon a couple months back and since have been using it as our twitter mark.
Shout out to Ben Cheney for the news.
Verizon doesn't understand simple math [pic]
Verizon told George Vaccaro that bandwidth charges in Canada were .002 cents per kilobyte, but billed him at .002 dollars, or 100 times as much as he was quoted. You gotta hear the phone call.
read more | digg story
read more | digg story
The Website Is Alive
For better or worse, the website is up and running. It's gonna need some tweaks so be gentle.
www.JordanChilds.net
HST's letter of resignation
Post for Blommit- Used a poem written as an introductions in one of his last books.
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