What will the trading floor look like?

"TRAFFIQ’s vision is of an efficient, open, and value-driven marketplace, directly connecting buyers and sellers for optimized ad yield and maximum return on investment. Its web-based trading platform was recently opened to all buyers and sellers of online media, with leading publishers, advertisers, and agencies already on board."--Traffiq Website

Basically it's the stock market of media.

Buying, selling and maybe trading placements.

Of course it's an online platform, but imagine for a moment what the trading floor would look like. Think Gordon Gecko and Bud Fox talking rich media or a back cover of playboy.

What if the next step is personal online media buying? Think Chuck Schwab for media. Could anyone with the money and interest begin buying and selling advertising commodities?

(The scene when Apple announces advertising rates for it's first online publication on culture and technology)